Art promotion or a gallery exhibition is often a normal event in the art world. The same goes for a studio or gallery promotion. Unlike a one time, spectacle event celebration of an artist’s new visual art, performance art, sculpture or installation collection, an art gallery is a business establishment. Just like any, it needs a marketing plan and promotional programs to gain profit. When a gallery’s potential market is set in a local residential or mixed neighborhood smaller, more affordable print collaterals can create more of a personal and effective connection with customers. Below are some ideas on how to promote an art gallery or studio using small print materials. • Postcards-Postcards are handy, highly artistic promotional mediums. Materials such as these can be well-received and appreciated, particularly when they feature famous art. Each postcard design can be unique. There is no need to go beyond budget on materials like this. Online print services today offer cheap postcards printing for bulk orders. What’s more, the design; such as post card dimensions, orientation, finish even paper stock can be customized according to a gallery’s image or concept. Postcards are highly personable and can be mailed as a birthday, anniversary, or thank you gift. • Catalogs- Printing an art catalog not only serves a means for transmitting information but it is visually stimulating as well. Art catalogs can be given away as gifts for loyal customers. For first time artists and dealers, they can serve as nifty gifts that may increase recall or referral rates. Each catalog can showcase the gallery’s most successful shows, priciest collections, art sales, or it can be kept at the gallery for customer reference on art prizes, specifications, artists and availability. • Calendars-Art calendars are an effective medium to showcase art, convey information, promote a gallery and serve a pragmatic purpose. Sending them as gifts to customers strengthens personal relationships and customer relations. Calendar prints are easy to design and print with custom or standard options offered by print companies.
Posts Tagged ‘Art Promotion’
Art Gallery Promotion
December 22nd, 2009Art Gallery
November 16th, 2009The Saatchi Gallery is an international collection of the works by artists ranging from amateur to professional levels, and it is an indispensable resource both to the user who is serious about the study of art and to the casual art lover. To the serious student of the arts, it provides a wealth of information about contemporary art techniques, artists, and the direction in which art is and has been moving. The gallery hosts the work of hundreds of artists in and around the United Kingdom as well as across the world. It especially caters to the works of new artists and of those seasoned artists whose works have gained little or no attention in the past, providing insight into their techniques and inspirations. Ultimately, as a result of their exhibition of their work in the Saatchi Gallery, many of these new artists are offered the opportunity to conduct showings in galleries locally or internationally.
The gallery’s new home, located at http://www.saatchi-gallery.co.uk/ is of a stylish and modern architectural design that heralds the museum-quality work of the artists hosted within. This twenty-year-old gallery has grown over the years to accommodate approximately 600,000 annual visitors and 1000 annual school visits. It collaborates with the media to facilitate and host a wide variety of shows that put even more effort into showcasing the work of these talented artists. These shows have benefited from the input of such media houses as The Evening Standard, The Observer, and Time Out. This has led to a vast increase in the viewing audience in Britain, around Europe, and even to increases in international visits. This is the kind of public awareness for which Saatchi regularly campaigns on behalf of the artists whose works are hosted within the gallery. It represents a truly contemporary, businesslike, and professional approach to art promotion that brings artists and viewers together in a productive fashion.
By: Saatchi Gallery
