The Saatchi Gallery online portfolio is a special resource provided to schools at the primary and high levels that are interested in boosting the confidence and promoting the talents of their artistically inclined students. The art teacher or the school’s artistic representative is given the opportunity to create detailed profiles for their schools and thereby to promote the artistic endeavours of the school as evidence of the school’s diverse educational curriculum. Along with the school’s profile, the portfolio allows institution representatives to call attention to the work of its talented students by uploading samples of these works along with biographical profiles of the students responsible for the pieces. The institutions are also encouraged to upload notices and descriptions of upcoming and past artistic events that demonstrate the school’s commitment to the arts. The Saatchi Portfolio is therefore a strong marketing tool that promotes the educational institution on a grand artistic scale.
However, the Saatchi Gallery goes further to promote and encourage the talent of these young and promising artists. It puts on regular competitions that generate prizes of great value to the future career of these individuals. Winners and runners up are given cash for use in purchasing art supplies, including computers, to enhance their potential as artists. The winning schools are also given monetary compensation to be used to equip their art departments, making them more conducive to the learning and practice of art. The Saatchi portfolio resource is performed as a community service gesture whose purpose is to return benefits to the institutions that gave many successful artists support in the past. The Portfolio also exists to secure the future of art by encouraging the youth in artistic endeavours.
